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saint308

Pricing

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Anyone out there care to discuss the pricing of there palstics. I know this can be a touchy subject that many want to keep secret. I am not looking for really detailed info, but I need to get an idea of how you guys come up with a price. For example, I think I know how much it cost for me to produce one worm, but what should I include for profit? Feel free to PM me if you do not want to go on record with this. Thanks. Saint.

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Just make sure you dont sell them too cheap.

their is now reason for someone to sell senkos for 1/2 or less the cost of the orgs. way way to many people try to undercut so they get more sales. but the problem is when all is said and done you dont make enough to cover your plastic so why do it for free.

Delw

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Thanks Del. I was never really intending on selling any of my baits. However, I sent some to a local to try for some honest feedback, and he wants 5 bags of trick worms. So that got me thinking, if I wanted to sell these what would I charge. I am fairly comfortable with my senko pricing, but I am a little concerned about my trick worms. Zoom's cost aroung $3-4 for 20. That seems pretty cheap to me. Thanks. Saint.

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Saint keep in mind Zoom is injecting theirs and it takes nowhere near as long as it does for you to pour yours. They probably mold 40 at a time. There are several benifits to having a hand poured bait and lots of them will out-fish many injected baits. Don't cheat yourself. If you are pouring a high quality three color laminate, make your money. Berkley has a new line of tripple pours that I'm sure are done by some machine(they are too perfect) and they are going for $3.95/7ct bag.

If you are making a good bait they will sell.

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The pricing of your baits depends on the market you are trying to reach. If you are selling locally then you have to investigate locally. If you are selling on the net, then you should look there.

Del is right; don't try to undercut just to make a sale. You can wind up working for nothing or less than nothing. You also have to bear in mind that your overhead will probably average 20% or better. You have to take into consideration not only the cost of the raw product; but you have to factor in your electricity, insurance, taxes, and the depreciation of your micro, hotplate/pots, and molds. If you are paying rent/mortgage then you have to factor 1/6 of that as well. (I'm sure I've missed some things; just wanted to give you an example).

So; as you can see it is not as simple as most folks think it is.:twocents:

www.novalures.com

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This may be a bad way of looking at things but if they want it a true tournament angler knows nothing in life is cheap. I base everything off four ounces of plastic. What four ounces make i put in a bag my cost stays the same, keep in mind this is only for two part molds true hand pours are even higher in cost due to time. In the end more than double your cost per worm ex. 1 trick worm cost.10 cents to make sell for .30 cents each. Test the water you will be surprised.

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the best way to do it is figure out how many worms are in a cup of plastic. Then calculate cups per gal.

You wil also have manufaturing waste this instance plastic

Do the same with avg dye and same with glitter. ETC.

Then after that you will need to consider Novas post. With an aluminum mold depriciation will be alot less because it pretty much pours indefinately but your initial investment is more. You just need to have your own market niche. If you make a really good bait at a decent price customers will buy it. Yammamoto is a prime example of this.

Here are some things I can think of that will be consideration

plastic

glitter

dye

worm oil

scent

molds

softner

packaging

time

thats just to make the product not counting what Nova mentioned. There are alot of things to consider, IMHO I would go about 300% mark up. If it cost you 2 sell it for 6.

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weigh a gallon of plastic, make worms for one hour at a normal clip. weigh your worms.. do the math to figure out what the rubber costs per worm and then add what you want charge per hour for your time. Also you can make a pretty cool game of challenging yourself to keep track of your hourly production rates and push yourself to make more pieces per hour then your think your capable of. I just built one of the presto pot pourers and boosted my output by quite a bit. obviosly you make more $$ if you can make more baits per hour.

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This may be a bad way of looking at things but if they want it a true tournament angler knows nothing in life is cheap. .

Garvin

the ones out here in the west are the cheapest tourny anglers I know. I know guys that drive 1 hour out of there way to save 50 cents ona bag of robo worms and they just by one pack.

That being said I fish a lot of tournys here in az and know a tons of people, they all expect something for free, if they cant get it at a discount then they wont buy it. only about 5% of the guys that I know will pay full price with out asking for a discount.

my buddies are always going into the tackle shops expecting a deal. 40k truck 50 k boat and wont spend a extra dollar on a few packs of worms but will drive 30 miles in a gas guzzler to save .50 cents kinda funny.

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Thats a very good point Del. I got into pouring worms for the fun of it and to gain that little mental edge when it comes to tournament fishing. Me and my partner do not advertise our product. Word of mouth has been the best sales man we ever hired. We pour baits out in a little shop in the back yard and people will come by to pick out product,we make the customer fill involved in the whole process thus boosting there tournament confidence.

We like people to fill that they have something no one else does(secret bait club) it seems to be working to. People whant what others dont have.

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